The band surprised the crowd with a new hit, as they made a super generous offer alongside Apple to mark their ever-growing partnership
The band – who have a long-running relationship with the technology giant – performed a new hit before offering their brand new album Songs Of Innocence out to iTunes customers for FREE.
It makes it the largest album release of all time, and will be available in 119 countries.
Bono dedicated the hit to American musician Joey Ramone, much to the delight of the world, and Apple CEO Tim Cook put it perfectly when he stepped back on stage, hugged the singers, and said: “Wasn’t that the most incredible single you’ve ever heard?”
He added: “We’d love a whole album of that.”
Frontman Bono then joked about the band’s long-delayed follow-up to 2009’s No Line on the Horizon, saying that there were multiple albums recorded that didn’t quite cut it for the group.
He added that he wanted U2’s new album, which was finished “as of this time last week,” to be “as good as our very best work.”
To show just how much they love the band, Apple are also offering the album exclusive to iTunes, iTunes Radio and Beats Music until October 13th.
Twitter has exploded with praise for the band, with one user writing: “Ok, as much a I rip on #Apple for being over the top, that #U2 release is pretty cool!”
Another added: “As-yet unannounced new U2 album for free on iTunes right now.. well played, Apple.”
The album includes 11 tracks and the iTunes page for the album says it is “rooted in the band’s early and lifelong influences including The Ramones, Bob Dylan and The Clash”.
The track Iris (Hold Me Close) is described as a “beautiful homage to Bono’s mother” whilst on other tracks including Volcano and Raised by Wolves feature the bands “signature sound still comes roaring through” thanks to “guitar riffs, head-bobbing bass and soaring vocals”.
It all takes us back to those old iPod adverts with the dancing silhouette – don’t deny it, you loved them.
And clearly great minds think alike, because Apple have combined Bono’s silhouette with old footage of Joey Ramone.
Now that’s a moving tribute.
Of course U2 has a great relationship with Apple, which goes back to 2004 when a ‘Special Edition’ iPod was released with the four members’ signatures etched on.
Bono also had a close relationship with former CEO Steve Jobs.
Daily Mirror Report